TURNING A COMPLEX PLATFORM INTO ONE CONNECTED BRAND

We first helped Uber Eats build a brand beyond discounts and promotions. Let’s Eats gave the service a more human role in people’s lives and stretched from TV and long-form entertainment through social, OOH and in-app traffic-driving assets to restaurant partnerships and B2B co-marketing - connecting brand-building directly to usage.

As the business evolved toward a more connected, one-app experience across mobility and delivery, the challenge became bigger. We worked with global leadership across 15 key markets and six lines of business to create Uber’s masterbrand strategy: one narrative capable of aligning marketing, product, engineering and markets behind a shared mission while encouraging cross-usage across the ecosystem.