BUILDING A UNIFIED BRAND FOR THE FUTURE OF WOMEN’S FOOTBALL

As WPLL evolved into Women’s Super League Football, we created a new masterbrand designed to bring greater clarity, energy and cohesion to the organization and its leagues. Inspired by the athleticism and movement of the women’s game, the identity spans a new wordmark, abstracted football emblem, patterns and color system - built to flex across the WSL sub-brands and a growing ecosystem of digital, kit, merchandise, matchday and stadium touchpoints.