CREATING NEW BRANDS TO DRIVE FUTURE GROWTH

To future-proof its beauty portfolio, we helped Unilever create The Uncovery: a new incubator designed to identify white space, build brands fast and learn in market. That approach helped unlock new propositions including Mele, a skincare brand created specifically around the underserved needs of melanin-rich skin. From opportunity identification and positioning to naming, identity and launch, we helped turn unmet needs into entirely new businesses.