MAKING HERITAGE FEEL NEW AGAIN

For Tiffany & Co., the challenge was to modernize one of luxury’s most iconic visual languages without losing the timelessness that made it valuable. We went back to the House’s own cultural history, drawing inspiration from Gene Moore’s legendary window displays, then reinterpreted that spirit through contemporary CGI and AI-assisted exploration to create a holiday world that felt both unmistakably Tiffany and entirely new.

The work helped deliver a record-breaking 2024 holiday, outperforming both the category and LVMH portfolio, with Tiffany’s icons outselling silver for the first time and led directly to further work across Lunar New Year and Icons.